Privacy policy

The purpose of this document is to inform the natural person (hereinafter “Data Subject”) about the processing of his/her personal data (hereinafter “Personal Data”) collected by the data controller, LEMADAME Firenze C/o Materia Prima srl, with registered office in Via Lazio,42, Pieve A Nievole (PT), 51018, Tax Code and VAT number 002007640473, e-mail address, (hereinafter “Data Controller”), through the application (hereinafter “Application”).

Changes and updates shall be binding as soon as they are published on the Application. In case of non-acceptance of the changes made to the Privacy Policy, the Data Subject shall cease using this Application and may request the Data Controller to delete his/her Personal Data.

Categories of Personal Data processed

The Data Controller processes the following types of Personal Data voluntarily provided by the Data Subject:

The Controller processes the following types of Personal Data collected in an automated manner:

Failure by the Data Subject to provide Personal Data for which there is a legal or contractual obligation, or if they are a necessary requirement for the conclusion of the contract with the Controller, will result in the impossibility for the Controller to establish or continue the relationship with the Data Subject.
The Interested Party who communicates to the Controller Personal Data of third parties is directly and exclusively responsible for their origin, collection, processing, communication or dissemination.

Cookies and similar technologies

The Application uses cookies, web beacons, unique identifiers and other similar technologies to collect the Data Subject’s Personal Data on the pages, links visited and other actions performed when the Data Subject uses the Application. They are stored and then transmitted the next time the User visits the Application. The full Cookie Policy can be viewed at the following address:

Legal basis and purpose of processing

The processing of Personal Data is necessary:

Based on the legitimate interest of the Data Controller, the Application allows interactions with external platforms or social networks whose processing of Personal Data is governed by their respective privacy policies to which please refer. The interactions and information acquired by this Application are in any case subject to the privacy settings that the Data Subject has chosen on such platforms or social networks. This information, in the absence of specific consent to processing for further purposes, is used solely for the purpose of enabling the use of the Application and providing the information and services requested.
The Data Subject’s Personal Data may also be used by the Data Controller to protect itself before the competent courts.

Processing methods and recipients of Personal Data

The processing of Personal Data is carried out by means of paper and computer tools with organisational methods and logics strictly related to the purposes indicated and through the adoption of adequate security measures.

Personal Data are processed exclusively by:

The entities listed above are required to use appropriate safeguards to protect Personal Data and may only access Personal Data that is necessary to perform the tasks assigned to them.

Personal Data will not be disseminated indiscriminately in any way.


If necessary, Personal Data may be transferred to entities located outside the territory of the European Economic Area (EEA). Whenever Personal Data is transferred outside the EEA, the Controller will take all appropriate and necessary contractual measures to ensure an adequate level of protection for Personal Data, including, but not limited to, arrangements based on the standard contractual clauses for the transfer of data outside the EEA, approved by the European Commission. To request information on the specific safeguards adopted, the Data Subject may contact the Controller at the following e-mail address

Personal Data Retention Period

Personal Data will be kept for the period of time necessary to fulfil the purposes for which it was collected, in particular:

At the end of the retention period, all Personal Data will be deleted or stored in a form that does not allow the identification of the Data Subject.

Rights of the Data Subject

Data Subjects may exercise certain rights with respect to the Personal Data processed by the Controller. In particular, the Data Subject has the right to:

To exercise their rights, Data Subjects may address a request to the following e-mail address Requests will be taken up by the Controller immediately and processed as quickly as possible, in any case within 30 days.